Digital Media reading for August 29

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8 thoughts on “Digital Media reading for August 29

  1. Essentially the article was about defining new media with a brief history of how new media came about. The article presented two main principles separating new media from old media: 1) Numerical Representation and 2) Modularity. Three other principles were based on the first two: 3) Automation, 4) Variability, and 5) Transcoding.

  2. The selected reading from the article was about the definition and identification of new media, including a brief history of it. The popular definition of new media identifies it with the use of a computer for distribution and exhibition rather than production, but there is no reason to privilege these computers over those as a tool for media production and/or storage. New media technology has caused a revolution that affects all stages of communication and all types of media. New media can be identified by five principles: numerical representation, modularity, automation, variability, and cultural transcoding.

  3. These select pages in Monarch’s book evaluate the history and evolution of new media starting with the printing press ending with technology advancements happening today. Monarch first questions what defines new media, how it became new, and describes the principles of new media. In Monarch’s opinion, New Media is broken down into five different principles: Numerical Representation, Modularity, Automation, Variability, and Cultural Transcoding.

  4. In the article, Manovich explains what his definition of new media is and how it came to be. He goes into how it affects all types of communication and describes each of the principles that make up new media: numerical representation, modularity, automation, variability, and cultural transcoding.

  5. This section of Manovich’s work follows the twin trajectories of media and computing technologies to draw parallels between the two. He suggests that they fed into one another throughout history, though the interchangeable ideas he cites are rather broad in their standing. I wouldn’t go so far as to say that the two paths were completely ignorant of one another, but the ideas of storing, retrieving, and sharing are not only comparable within the fields but also to setups in our living world. Take a theatre setting, for example: the props are retrieved by the actors from backstage (storage) when they are needed for the play (sharing). It appears more so that the worlds of media and computing reached a sort of global consciousness in transforming these simplistic ideas into workflows that allow machines to be most efficient for them.

  6. In the article the definition of new media is explained. The author explains how objects are classified as new media and how others aren’t. He also goes on to list the principles that make up new media: numerical representation, modularity, automation, variability, and cultural transcoding. I was amazed to see that general the exhibition and distribution of the media through a computer is what really determines whether it is new media or not. For example a newspaper to a computer blog.

  7. “his camera zooms in order to ‘pray an object from
    its shell.”
    I love this quote. It’s crazy how everything from an image or picture can be described now as a mathematical function. Which embodies the combination of math, science and art. Everything has become so specific and purposeful without anyone even knowing. The cameraman doesn’t even know.

  8. the reading gives an explanation about new media in the point of view of Manovich. New media is everything it has to do with computers, the use of computers for distribution. New media makes keeping data easier than keeping it by hand also it speeds up the process. the five principles of new media Manovich mentions are numerical representation, modularity, automation, variability and transcoding.

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